Sony president & CEO Shawn Layden & team , take on the ‘Ice Bucket Challenge’

Ratchet from Ratchet & Clank today joined Sony Computer Entertainment America president and CEO Shawn Layden and several other Sony employees to take on the ‘Ice Bucket Challenge’.

Nominated to undertake this challenge within the next 24 hours is now:

Jim Ryan – PlayStation Europe

Tony Bartel – GameStop president

Bobby Kotick – Activision Blizzard CEO

Yesterday we watched Phil Spencer accept and complete his challenge, today we are waiting to see a response to his challenge from:  Shuhei Yoshida, Nintendo president Reggie Fils-Aime and the boss over at Valve, Gabe Newell.

Have you been wondering what all this ‘Ice Bucket Challenge’ stuff is about?

This is a campaign to raise funds for research and awareness of ALS (Amyotrophic lateral sclerosis).

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.

Please follow the link to the ALS Association website to make a donation to help find a cure for this horrible disease, and also get behind those that are taking part in the ‘Ice Bucket Challenge’. By making a donation and participating in this campaign you can help change the lives of those living with this disease.

ALS WEBSITE: ALS Association – Please make a donation